Foostor - Online Shopping Mall in India

eYantra Industries Limited is a leader in brand merchandizing and corporate gifting solutions in India. With its experience and innovative think-tank, it has stepped in to B2C segment with launch of its first direct consumer initiative - Foostor (www.foostor.com). - Online Shopping Mall in India. The service is operational for the past few months and is received well by internet-savvy consumers in India

Foostor is currently available with products in consumer electronics, home appliances, mobiles, digital cameras, Fragrances, Gifts, and Special Occasions and is rapidly expanding its product categories. The company has chosen a limited marketplace model to begin its operations and will be based out of Hyderabad in India.

Internet has made the lives of Indian consumers much easier in recent times. It is helping consumers to do intense product research and price comparison and actual shopping. India’s online retail sales are pegged at $2.84 billion in the current year as compared to $1.9 billion last year and are growing at 30% consistently for the past few years. This is a significant rise when you consider that Indians are generally wary about shopping online. Says, Krishna Sistla, A Microsoft employee “It’s convenient, time saving, easy and everything happens with a single click of a mouse button. I spend around Rs 30000 online every month. Everything that I order online gets delivered as promised”. It is easy to guess that online shopping is adopted in a big way by tech savvy Indians.

Foostor's success also indicates that there is a vacuum online with regards to providing the best consumer information and buying experience to Indian consumers. As you can find on Foostor.com, a lot of useful information such as technical specifications along with the discount offers makes the buying decision easy and instills consumer confidence. These initiatives also prevent fake products from invading the market. In countries such as India, where consumer awareness is average, an online shopping portal can greatly help consumers.